I cannot give enough claps for this article. So many of these books I’ve picked up, I finished thinking, “this could have been a pamphlet.” And now my reaction is, “this could have been a tweet.”

Once, decades ago, I was walking the self-help section of a bookstore, scanning the spines. I came across, “What to Say When You Talk to Yourself.” Genius! I didn’t even pull the book off the shelf to understand the concept that positive self-talk is better for you than negative self-talk. And I still use that title on a regular basis if I need to realign my self-talk.

If the concept requires a hundred pages to understand, it will not be understood. Of course, you can’t get on a best seller’s list with just a pamphlet.